![]() Peak: Founded in Turkey in 2010 launched Toy Blast in 2015 – known for its strong live-ops and viral marketing (featuring Ryan Reynolds) Zynga: adopted acquisition as the core strategy to grow casual puzzle game portfolio key targets include Peak Games, Gram Games and Small Giant Popularized the saga progression Candy Crush became a global phenomenon in the early 2010sįounded in Russia in 2004 also started as a web game development studioįishdom and Gardenscapes became popular in mid 2015s as “ Build + Decorate” mashup match-3 games How did these studios or games break into top 20? Let’s quickly review them.įounded in the 2000s as a web game development studio While these two games are far from the single-player narrative we see in AAA games such as Last of Us, they herald the story-driven gameplay in the match-3 genre.Īs the genre evolves, current mechanics and features become tablestakes while innovations help differentiate newcomers.įour studios dominate the top 20 grossing match-3 games: King, Playrix, Zynga and AppLovin. Story-driven games allow players to better connect with the characters and develop a sense of shared purpose. As I have discussed in my last post, relatedness, or the need for psychological and emotional support and understanding by others, is one of our basic needs as human. No longer were players satisfied with repairing and building houses, they wanted conflicts, romances, the unexpected, like those from Lily’s Garden and Project Makeover. Story Driven: As the new generation of match-3 games such as Gardenscapes and Empire & Puzzles became matured, innovation again started to heat up in the space – hooray for the players! In 2019, we saw more story-driven games. ![]() Project Makeover - Drama clips unlock as players reach milestones
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